Hypnotic Halo
Brief (self-directed):
Create a tub for the ice cream brand Hypnotic Halo.
Their ice cream brands itself on being ultra healthy (low sugar, fat free).
The audience is younger, around 20’s to 40’s.
Process:
This project is one that found particlarly difficult and one I found took a while to understand the creative direction I was taking with it. Originally this ice crem existed as a sherbet with no direction. I rebranded it after some struggle to Fice Cream (flipping nice ice cream) which was also an ultra healthy brand of dessert, but again, I ran the idea into the ground and switched back to Hypnotic Halo.
I stripped my idea down and started again from sketches, finally landing on an idea I really liked. This idea uderwent numerous iterations until I landed on the final design.